GoodYear Advertising campaign

 

 

 

 

March 28 – May 01, 2011

A Promo campaign for a new product – the GoodYear Eagle F1 Asymmetric 2 tyre

The promo campaign tasks are:

To increase the popularity and awareness of the GoodYear TM, to strengthen the TM brand positions as well as to introduce a new product – the GoodYear Eagle F1 Asymmetric 2 tyre.

This advertising campaign involved both Radio and Internet media.

  •  Radio stations: HIT FM
  • Autoradio

The reel – the sound reel example

In scope of the advertising campaign the dedicated sites (car websites) were used for 5-weeks’ placement of the below-drawn 2 images in the given succession:

Image 1 (samples of sites branding)

Image 2 (samples of sites branding)

  • In addition to sites branding we used the banner ads within the “Auto” package that included various motor sites, and within the “Business” package next to news, political and economic issues covered by the sites.

  • Contextual advertising in Google and Yandex
  • Placement of news on the new product – the GoodYear Eagle F1 Asymmetric 2 tyre – on motor sites, media sites and business sites.
  • Monitoring and analysis of competitors’ activity in all advertising media
  • Promo materials production
  • The advertising campaign’ effectiveness analysis

 

October 18 – November 14, 2010

Promo campaign for a new product – the GoodYear UltraGrip Extreme Hexagon tyre

In this advertising campaign the following media were used:

Radio and Internet.

  • Radio stations – HIT FM
  • Chanson

The sound reel, the reel sample

  • Internet-branding of the web sites www.avtoport.com.ua, www.auto.ria.ua, www.autocentre.ua, www.avtobazar.ua 

  • In addition to sites branding we used the banner ads within the “Auto” package that included various motor sites, and within the “Business” package next to news, political and economic issues covered by the sites.
  • Contextual advertising in Google and Yandex
  • Placement of news on the new product – the GoodYear Eagle F1 Asymmetric 2 tyre – on motor sites, media sites and business sites.
  • Monitoring and analysis of competitors’ activity in all advertising media
  • Promo materials production
  • The advertising campaign’ effectiveness analysis

 



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