Fulda Advertising Campaign

 

 

 

 

 March 28 – May 01, 2011

 

 A Promo campaign for a new product – the Fulda SportControl tyre

The promo campaign tasks are:

To increase the popularity and awareness of the Fulda TM as well as to introduce a new product -  the Fulda SportControl tyre.
 
In scope of this advertising campaign only Internet advertising was involved:
sites branding, banner ads and contextual advertising:
  • Branding of the www.kermo.ua, www.avtobazar.ua web sites
In scope of the advertising campaign the dedicated sites (car websites) were used for 5-weeks’ placement of the below-drawn 2 images in the given succession:
 
 

Image 1 

 

 

Image 2 

 
 
  • In addition to sites branding we also used the banner ads within the “Auto” package that included various motor sites, and within the “Business” package next to news, political and economic issues covered by the sites.
 
  •    Contextual advertising in Google and Yandex
  •    Monitoring and analysis of competitors’ activity in all advertising media
  •    Promo materials production
  •    The advertising campaign’ effectiveness analysis
 

Fulda

October 18 – November 14, 2010

Promo campaign for a new product -  the Fulda Kristall Control HP tyre

In scope of this advertising campaign the Internet promotion instruments were used:
  •    Banner ads on leading car websites:  www.autocentre.ua, www.infocar.ua, www.avtomagazine.ua, www.autoportal.ua, www.auto.ria.ua, www.autosite.ua, www.autoua.net, www.avtobazar.ua
  •    Banner ads within the “Auto” and “Business” packages
 
 
  •    Contextual advertising in Google and Yandex
  •    Monitoring and analysis of competitors’ activity in all advertising media
  •    Promo materials production
  •    The advertising campaign’ effectiveness analysis
 
 

 



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