BOURJOIS Advertising campaign

 

 

 

 

Description:

November – December 2010. When taking part in the “Paris for Two” project you receive a chance to win a trip to Paris, the home city of the Bourjois TM cosmetics, in order to have a romantic date presented by the Bourjois TM!

Brief:

Branding and image promotion of the Bourjois TM products.

Promotion of  Bourjois ТМ products’ sales by means of raffling off the TM products together with the main prize – the trip to Paris, the home city of Bourjois TM.

Solution:

Bourjois ТМ has fulfilled the dream of every woman. The project was arranged in form of a 5-weeks-long promotional campaign that included the following activities:

 

1. Radio

  •    project announcement
  •    interactive programs
  •    news


2. Entertainment web portal www.lux.fm

  • Partner’s banner placed on the site

 

3. Final party

  •    presentation of new products from Bourjois ТМ
  •    location branding (through placing the banner, the spider and outdoor structures)
  •    distribution of the partner’ graphic arts among the party guests
  •    presentation of sponsor by the party hosts
  •    raffling off the trip for two to Paris, the home city of Bourjois TM.

 



Создание сайта CRB Group
Программинг и верстка Memo.Ua