BOURJOIS Advertising campaign






November – December 2010. When taking part in the “Paris for Two” project you receive a chance to win a trip to Paris, the home city of the Bourjois TM cosmetics, in order to have a romantic date presented by the Bourjois TM!


Branding and image promotion of the Bourjois TM products.

Promotion of  Bourjois ТМ products’ sales by means of raffling off the TM products together with the main prize – the trip to Paris, the home city of Bourjois TM.


Bourjois ТМ has fulfilled the dream of every woman. The project was arranged in form of a 5-weeks-long promotional campaign that included the following activities:


1. Radio

  •    project announcement
  •    interactive programs
  •    news

2. Entertainment web portal

  • Partner’s banner placed on the site


3. Final party

  •    presentation of new products from Bourjois ТМ
  •    location branding (through placing the banner, the spider and outdoor structures)
  •    distribution of the partner’ graphic arts among the party guests
  •    presentation of sponsor by the party hosts
  •    raffling off the trip for two to Paris, the home city of Bourjois TM.


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