November – December 2010. When taking part in the “Paris for Two” project you receive a chance to win a trip to Paris, the home city of the Bourjois TM cosmetics, in order to have a romantic date presented by the Bourjois TM!
Branding and image promotion of the Bourjois TM products.
Promotion of Bourjois ТМ products’ sales by means of raffling off the TM products together with the main prize – the trip to Paris, the home city of Bourjois TM.
Bourjois ТМ has fulfilled the dream of every woman. The project was arranged in form of a 5-weeks-long promotional campaign that included the following activities: